I’m Dan Hernden, a Fortune 500 advertiser turned direct-to-consumer founder.
After parting rural Canada to attend a top business school, I served for two global ad agencies, almost worked at Facebook, and recently left advertising to build a 7-figure eCommerce brand.
Beside this, I’ve lived on 5 continents, met some exciting people, lectured in Africa, co-wrote a Harvard Business School case study, and discovered my passion for ingenious entrepreneurship.
I am enthused by the humanities, storytelling, Burning Man, minimalism, and am fervent about using the Internet to build useful things.